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Blog|News|6 June will mark the beginning of the 33rd annual Worldwide Developers Conference (WWDC)
Published June 1, 2022|1 min read

6 June will mark the beginning of the 33rd annual Worldwide Developers Conference (WWDC)

In the lead-up to this event, iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 will be among the four new products and operating systems that Apple aims to demonstrate at WWDC.

Fanatical forums like as MacRumours, whose coverage focuses on supporting and criticising Apple's advancements, noticed that clicking on the Memoji characters reveals an augmented reality mode with three collectible trading card characters that may be claimed.

Source: MacRumours

In recent years, the Memoji characters have become an integral part of Apple's consumer branding strategy, as the corporation has acknowledged the cultural significance of memes and mascot brand marketing.

At WWDC, these cards are anticipated to be positioned as Web2 items with no inherent or marketable value that are utilised exclusively for collector reasons.

Due to their aesthetic resemblance to the avatars of RTFKT Studios' CloneX and animated cards of Gary Vaynerchuk's VeeFriends Series 2, the Easter egg feature has spurred conjecture in the nonfungible token (NFT) community over the possibility of future Apple NFTs.

During Apple's Q1 2022 earnings call, CEO Tim Cook expressed confidence over the societal acceptance of augmented reality and metaverse technologies, and outlined the company's plans to "invest proportionately" in the developing area.

The introduction of Apple's mixed-reality headgear, which offers both virtual and augmented capabilities, was expected to occur at the WWDC conference; but, due to technical delays in development, this looks doubtful.

Apple recently submitted an application for a trademark licence for RealityOS, which is allegedly the operating system for the augmented-mixed-reality headset.