Participate in the Seamless Digital Commerce, held from 12th to 14th May 2026, in Dubai, UAE. It brings collectively over 25,000 attendees, more than 750 exhibitors, and loads of industry experts to discover the modern-day trends in virtual advertising and marketing, e-commerce, retail and service provider payments throughout the Middle East and beyond. The event serves as a dynamic platform for entrepreneurs, brands, groups, and answer providers to find out current gear, technology, and techniques—ranging from AI-driven customer engagement and overall performance advertising to omnichannel campaigns and loyalty programmes. Through its conference sessions, expert panels, live demos, and networking opportunities, Seamless Digital Marketing facilitates individuals to forge partnerships, benefit from insights from enterprise leaders, and stay in advance in the swiftly evolving virtual landscape

Organized By

Terrapinn is a global events company that organises B2B conferences, exhibitions, and summits focused on innovation, technology, and financial services, bringing together business leaders, innovators, and decision-makers worldwide.

Event Highlights

Network with 25000 delegates
Gain valuable insights from 800 speakers
Connect with 750 exhibitors
Get valuable knowledge in 3 days
Explore the seamless Middle East

Conference Tracks

Digital Commerce Arena: AI Age, Marketplace Expertise, Augmented Data
Marketing Summit 2.0: TikTok, AI in Advertising, and Influencer Marketing
Payments Podium: Wallet 3.0, Super Apps, Merchant Mania, and Embedded Payments
Shop Arabia: Tech-driven visual merchandising, smart stores, and modern fit-out stores
Commerce University: Growth, AI, and Open Finance
Home Delivery: Product Delivery, Digital Supply Chain, Fulfilment, and Logistics

Event Agenda

May 12 — Opening Day

AI in marketing and redefining ROI beyond clicks.
Keynote on smart commerce and shaping digital retail with AI.
Presentations on marketing data and AI in commerce.
Home delivery and logistics roundtables.
Panels on real-time payments, embedded payments, marketplace tech stacks, and consumer journeys.

May 13 — Commerce and Marketing Focus

Key dialogues on omnichannel customer experience.
Exploring Gen Z and Alpha customer acquisition.
Insights on integrating digital commerce with marketing tech.
Meta automation, AI advertising, and marketing tactics sessions.
Panels on digital payment behaviours and supply chain innovation
Sessions covering super apps, competitive commerce strategies, and branding in the AI era.

May 14 — Advanced Tech and Trends

Talks on AI value chains and logistics transformation.
AI-powered fraud detection in payments.
Social commerce and cultural trend strategies.
Panels on remittances, checkout optimisation, and customer loyalty.

Speakers

Zaid Bitar - Regional vice president
Rania Masri - Chief executive officer
Vivek Rajukumar - CEO
Vikram Idnani - Chief Information Officer
Ron Silsbury - Vice President

Seamless Digital Commerce concluded as a dynamic three-day event uniting global leaders to shape the future of digital commerce, payments, and AI-driven retail.

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