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Published March 9, 20243 min read

Breaking Barriers: Cryptocurrency Goes Mainstream Through Sports Partnerships

CoinMooner Team

Coinmooner team wants to draw attention to the unique combination of sports and the Web3 industry, highlighting two popular cryptocurrencies - Floki(FLOKI) and TokenFi(TOKEN). Both coins recently caught the eye of viewers on China's national sports channels, CCTV5 and CCTV5+, during the final of the ITTF World Team Table Tennis Championship in Busan. This event attracted over 340 million viewers. Such partnerships between cryptocurrencies and significant sporting events underscore their growing influence and integration into the daily lives of millions of people.

Our Coinmooner team has previously pointed out to our reader's significant cryptocurrency projects collaborating with sports organizations across various domains. More details can be found in our previous article, "Sponsors from the Crypto Sphere: How Technology is Changing the Game in Sports Marketing"

It's worth noting that the collaboration between FLOKI, TOKEN, and ITTF began back in the 2023 championship. Over the past year, this has led to increased public interest in cryptocurrencies, reflected in the rise of FLOKI and TOKEN prices. This attracts new investors and participants to the market, thereby contributing to its development. Such events also help shape a positive image of cryptocurrency, aiding in overcoming negative stereotypes and biases. Public recognition of cryptocurrencies at such events demonstrates their legitimacy and reinforces trust in this new financial instrument.


Many people worldwide are into table tennis. It became popular, especially after the International Table Tennis Federation (ITTF) started its annual competition series in 1996. The tournament has events in five categories: men's and women's singles, men's and women's doubles, and mixed doubles. Though we don't have official numbers on fans, estimates say there are around 350 million of them, judging by the audience for matches.

That's a huge crowd, and featuring cryptocurrencies in such a big tournament is a big deal in the market. So, the Coinmooner team decided to gather more info on these two crypto projects.

TokenFi is an excellent platform for changing how tokens and real-world assets (RWA) are created and managed. It's easy to use, no coding needed. Backed by Floki and led by an experienced Core Team, TokenFi aims to shake up the $16 trillion tokenization industry, catching the eye of big players like BlackRock in future financial markets. According to CoinMarketCap, Token cryptocurrency ranks 627th, and its price has increased about 16.65% in the last 24 hours.

FlokiFi is a set of decentralized finance products in the Floki ecosystem. The first product, FlokiFiLocker, is an advanced digital asset vault allowing users to lock and stake various tokens, including NFTs, for the long term. It stands out with NFT locking, flexible lock-up terms, ERC-1155 standard implementation, support for multiple assets in one transaction, and compatibility with many EVM-compatible blockchains. According to CoinMarketCap, Floki cryptocurrency ranks 158th, and its price has increased about 37.24% in the last 24 hours.

Coinmooner team closely follows all events related to integrating the Web3 world into everyday life, whether in sports or other fields. We strive to inform our readers about these events promptly. Additionally, we recommend carefully studying and analyzing information online, relying on trusted sources, preferably several. This will help you gather more information and essential facts to make informed decisions. Also, we remind our readers of the importance of handling their finances carefully in the cryptocurrency realm and the need to use advanced protection methods to avoid investment losses.

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