Belong

Launched in 2022 by a team based in the United States, Belong is a Web3 platform that tokenizes real-world venues and events while enabling blockchain-verified customer acquisition for physical businesses. The platform operates across 9+ blockchains including BNB, BASE, Ethereum, Polygon, Starknet, Sui, Skale, Blast, and Linea, with plans to expand to Solana and TON.

Belong's core product, CheckIn, functions as a performance-based affiliate network where venues connect with visitors through verified community recommendations. The platform uses multi-verification systems combining QR codes, NFC technology, and geo-location to confirm physical presence at venues. Smart contracts automatically calculate and distribute rewards once a referred visitor makes a purchase, ensuring venues only compensate promoters for verified visits that generate revenue.

The LONG token serves as the platform's utility and governance token with a fixed supply of 750,000,000 tokens. LONG facilitates instant reward settlements, staking for enhanced platform benefits, and platform fee payments. Programmatic fee-based token sinks (usage-linked) reduce circulating supply and maintain economic stability for platform operations. Promoters can choose to receive rewards in either USDC or LONG tokens, with automatic conversion handled by the platform. These rewards can be used at participating venues, where users receive a 3% discount when paying with LONG.

The platform requires no cryptocurrency wallet for end users, implementing a Web2.5 approach with gasless transactions enabled through signature-based actions. Integration with Apple Pay and Google Pay allows mainstream users to create NFTs or Soul Bound Tokens in under 30 seconds. Belong's whitelabel solution currently powers BurnerMap.com, serving tens of thousands of users at Burning Man events.

With over 13,000 events and locations on the platform, 70,000 active users, and 1,000+ partner communities, Belong has demonstrated its capability to verify and tokenize large-scale physical gatherings and venues. The platform's AI agents provide automated engagement and venue optimization, while MCP, APIs, and SDKs enable third-party developers to build applications utilizing LONG protocol's verification and reward distribution capabilities. Venues utilizing CheckIn configure two-part reward structures: fixed visit bounties ranging from $2-20 per visitor, plus percentage-based commissions of 5-25% on visitor spending. This flexibility allows businesses to optimize customer acquisition costs based on their specific margins and traffic patterns. The platform charges a $5 convenience fee per transaction and takes 10-20% commission based on promoter staking tiers.

The development team includes professionals with experience from major technology companies, and the platform has secured partnerships with organizations including Google, BurnerMap, and Dubai Blockchain Center. In 2025, over 100,000 people interacted with Belong, demonstrating growing adoption of blockchain-verified engagement for real-world venues. Belong focuses on providing blockchain-verified customer acquisition tools and services for the hospitality and entertainment sectors.