CMO Advisor (Crypto-Native)

Job Description

We’re hiring a CMO Advisor to clarify our narrative, instrument a TVL→deposit funnel with a weekly dashboard, run partner co-marketing (Pendle/DEX/CEX), and coach a young team. This is an advisor role: You design the engine and enable the team to run it.Type: Advisor (contract) • Time: 8–15 hrs/week (90 days), then 2–4 hrs/month • Comp: Equity + $TMAI only (no cash) • Reporting to: CEO • Location: Austin preferred; open to remote What You’ll Do (Responsibilities) Own product marketing (ICP, message, updated site/docs) that drives connects and deposits. Stand up a TVL funnel & dashboard (impressions → site → wallet connect → deposit; TVL by source; CAC/LTV/payback; retention). Run partner distribution: co-marketing with venues/MMs (launch kits, AMAs, creator briefs), PR/podcasts, newsletters/community; test 2–3 paid channels. Define and execute three experiments with clear keep/kill rules (e.g., CAC payback ≤6 months on qualified deposits). Coach the team; leave playbooks, briefs, and dashboards they can run. What You Won’t Do (Scope guardrails) Not a figurehead CMO; this is hands-on growth, not brand theater. No ownership of liquidity incentives or emissions (owned by $TMAI: Petros/Ayush). No unilateral promo commitments; align with finance and listings cadence. Qualifications Must-have 4+ years in crypto growth/marketing (exchange, L2, wallet, DeFi, data/indices). Demonstrated deposits/TVL growth with CAC/payback discipline and partner distribution wins. Ability to build and ship dashboards; strong creative briefs and clear writing. Nice-to-have Creator/referral mechanics; lifecycle/CRM; B2B2C or RIA/institutional motions. Success Metrics (first 90 days) TVL: agreed lift (e.g., +$1–2M net new) with ≥30% partner/organic contribution. Efficiency: channel tests with CAC payback ≤6 months on qualified deposits. Operating system: weekly dashboard, distribution calendar, partner kits, and team playbooks in use. How to Apply Share: 1) a redacted funnel/dashboard (or list the 8 weekly metrics you track) 2) a campaign that moved deposits/TVL with CAC/payback, 3) a brief partner co-marketing plan outline you authored. Token Metrics delivers AI-driven crypto indices and analytics. We’re concentrating liquidity across key venues and preparing for public-market paths. Marketing is lean and hungry; we need a hands-on growth coach to turn narrative into deposits and TVL.