How Telegram's Mini-Games Are Revolutionizing User Acquisition in Web3

In the past year, mini-games in the Web3 industry have gained significant popularity on Telegram. Popular projects like "Hamster Combat" are now widely known. These mini-games often serve as effective marketing funnels for projects, helping to convert users and sell their purchasing power or activity to other projects.

In today's news article, Coinmooner wants to share the words of one of the developers of the popular mini-app NotCoin regarding mini-games. Specifically, Alexander Plotvinov noted that mini-games in Telegram attract customers cost $1, unlike cryptocurrency companies. He believes that sustainable models will replace clicker games.

It's worth mentioning that NotCoin (NOT) is a token integrated into the TON ecosystem that is designed explicitly for the GameFi sector. It is linked to a popular Telegram game where players earn NotCoin by tapping the screen. This play-to-earn model has quickly gained popularity and attracted millions of users.

Beyond Clickers: The Future of Sustainable Game Models in the Web3 Space

Mini-games on Telegram are incredibly relevant and popular today in the context of the Web3 industry. Even projects not directly related to the GameFi concept are trying to create similar gaming mechanics to attract users. In this regard, Coinmooner explored more of Alexander Plotvinov's thoughts to understand his insights on this issue.

Alexander noted that each new customer costs cryptocurrency companies between $10 and $15, while attracting users through mini-games on Telegram costs less than $1. He divided the gaming teams in the messenger into two types.

The first type includes developers of mini-games—“the poor guys from nowhere”—who strive to create something meaningful and end up attracting millions of users. The second type comprises established companies that envy their success and customer acquisition costs.

According to Plotvinov, models based on the "tap games" principle won't be able to hold participants for long if they are motivated only by the possibility of making money, and their profits will decrease over time. He also emphasized that to create a more sustainable economic infrastructure, we must move away from clickers—only games with reliable economic models will remain in the market.

These words from such a well-known figure indicate that many games are primarily created for marketing purposes. Attracting users through gaming elements is easier, especially in the age of gamification. Coinmooner will monitor developments in this industry and promptly inform our readers of all news.

It’s also important to remember that the Web3 industry represents opportunities for profit and a breeding ground for various scams. Therefore, it's crucial to use modern protection methods to secure yourself and your funds as much as possible.