How Crypto Is Reshaping Real Estate: 3 Projects Leading the Way

Nowadays, buying real estate whether an apartment, a house, or a plot of land—has long gone beyond the traditional understanding. Thanks to the rapid development of blockchain technologies and digital assets, these transactions are increasingly made using cryptocurrency. Today, both individual buyers and large developers actively use crypto assets in their operations. What seemed like a futuristic novelty just a few years ago is now becoming a regular part of the real estate world.

Several clear advantages explain the popularity of blockchain in this field. First, it offers transparency and security in transactions, automates processes through smart contracts, and allows for fractional investment in real estate through tokenization. In addition, the cryptocurrency market has allowed many people to grow their wealth significantly, and now they are looking to convert that profit into more stable assets like real estate. This creates a natural bridge between two previously separate sectors—crypto-economy and physical property.

In this article, Coinmooner wants to look at three outstanding real estate companies that have integrated Web3 technologies into their business models. These projects aren’t just adapting to the new digital reality. They shape the entire industry's future by combining innovative methods with real-world properties and assets. We’ll explain what makes them special, how they use blockchain, and why they’re worth watching.

PROPY

The first company we want to highlight is Propy, one of the pioneers in integrating blockchain technology into the real estate market. The company was founded in 2017 by entrepreneur Natalia Karayaneva, a visionary with extensive experience in international real estate and technology. The project's primary goal is to simplify and automate buying and selling property using blockchain, eliminating intermediaries, paperwork, and potential legal errors. In its early years, Propy carried out some of the world’s first real estate transactions using cryptocurrency and Ethereum smart contracts.

One of Propy’s key innovations is using NFT tokens to confirm property ownership. With this approach, a home or apartment title is tied to a specific token that can be easily transferred, inherited, or sold—just like a digital asset. Thanks to Propy’s technology, users can buy property with cryptocurrency (most commonly ETH or USDC) without leaving their homes, sign documents online, and instantly register deals with land registries. Smart contracts provide transparency, automation, and protection against fraud. Propy is also actively working on legal compatibility with government institutions, especially in the United States.

Today, Propy is one of the most recognized brands in the Web3 real estate sector, with a native token market cap (PROPY or PRO) ranging from $30 million to $50 million, depending on market conditions. The platform is actively operating in the U.S., including states like Florida, California, and Texas, and it plans to expand to international markets. The company collaborates with real estate agents, legal firms, and government registrars. Propy not only simplifies the process of buying a property with crypto but also offers a complete infrastructure for industry professionals, from NFT marketplaces to Web3 training programs for realtors.

REALIT

The next company Coinmooner wants to talk about is RealT. Founded in 2019 by brothers Jean-Marc and Remy Jacobson, RealT became one of the pioneers in real estate tokenization. Their goal is to make property investment accessible to a broad audience, starting with contributions as low as $50. Since its launch, the platform has attracted over 80,000 investors from 154 countries and has tokenized more than 700 properties across the U.S., Panama, and Colombia.

RealT uses the Ethereum and Gnosis blockchains to create tokens representing real estate property shares. Each token is tied to a share in a company that owns a specific property, which provides legal transparency and protects investors' rights. Investors earn rental income in stable cryptocurrencies like USDC or DAI, with the option for daily payouts. The platform is integrated with DeFi protocols, allowing token holders to use their tokens as collateral to receive loans.

As of August 2024, the total value locked (TVL) on the RealT platform reached a record $115 million, reflecting growing trust from investors. The company is also expanding its range of assets, including tokenized financial instruments like factoring, with expected returns of up to 12% per year. In this way, RealT continues to develop innovative approaches to investing, combining traditional assets with the possibilities of blockchain technology.

LOFTY AI

Lofty AI was founded in 2018 by entrepreneurs Jerry Chu and Max Ball. Initially, the project was an AI-based tool for analyzing promising neighborhoods for real estate investment. However, the founders soon realized that the most significant barrier for investors was the high cost of entry into the real estate market. As a result, they shifted their focus to democratizing access to property ownership by creating a platform that allows people to invest in real estate for as little as $50. In 2021, Lofty AI launched its platform on the Algorand blockchain, providing fast transactions and low fees.

The Lofty AI platform allows investors to buy shares in real estate properties, represented as tokens. Each property is structured through a separate limited liability company (LLC), ensuring investors' legal protection. Tokens can be purchased using the Algorand (ALGO) cryptocurrency and via bank transfers or credit cards. Investors receive daily rental income and can participate in property management through a voting system. The platform offers investment liquidity by allowing tokens to be bought and sold freely, without lock-up periods or restrictions.

Today, Lofty AI has reached a total value locked (TVL) of $37.6 million, showing a growing interest in real estate tokenization. The platform features over 100 properties, ranging in price from $40,000 to $2.5 million, divided into thousands of tokens priced between $20 and $70. Rental yields can reach up to 31% annually, making these investments attractive to many investors.

COINMOONER

As the examples show, each featured company has convincingly proven that integrating Web3 technologies into real estate is not a barrier but a powerful catalyst for growth. These projects have successfully adapted to the traditional real estate model and significantly improved it by adding transparency, speed, automation, and global access. Instead of viewing blockchain as complicated or risky, they have made it the foundation of their business models, attracting institutional and retail investors worldwide. This fusion of technology and real-world assets opens up an entirely new era for the real estate market.

At the same time, Coinmooner believes it’s important to highlight a key aspect inseparable from Web3: security. Users must remain highly vigilant and careful despite all the opportunities the decentralized internet offers. Using advanced protection methods such as hardware wallets, two-factor authentication, safe storage of private keys, and interacting only with trusted smart contracts is not just a recommendation but a necessity. Protecting your digital assets and personal data is the foundation of confident and booming participation in the Web3 world.