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Published February 16, 20252 min read

How Kanye West's Super Bowl Ad Led to a Crypto Controversy

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In today's era of globalization, media personalities must carefully monitor what they support, especially regarding financial instruments. This is particularly relevant in the Web3 industry, where even careless promotion or endorsement of a token can lead to significant financial losses for investors. A reckless word or action can spark a scandal and even legal consequences.

Today, Coinmooner wants to discuss a recent high-profile incident that stirred public opinion and sparked criticism. This case clearly shows the importance of being cautious when dealing with blockchain technologies and digital assets.

Once again, American rapper Kanye West is at the center of controversy. He attracted attention with a provocative Super Bowl ad and the launch of a token on the Solanablockchain. However, the most shocking part of this story was the symbolism associated with his project, which included prominent Nazi elements.

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Public Backlash Against Kanye West's Crypto Move: A Lesson for Web3

The ad campaign itself was pretty unusual. In a video shot on an iPhone, West lies in a dentist's chair, showing off his diamond-studded teeth. In his statement, he emphasized that he had spent his entire advertising budget on dental procedures, which forced him to film the ad in a minimalist style.

Well, guys, I spent all my money on these new teeth. So I had to film on an iPhone again,

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Kanye West said in the ad.

However, the real controversy erupted when viewers discovered that the ad led to West’s official website, where the only product available was a t-shirt featuring a swastika. Shortly after the ad aired—though only in select states—a token named hh-01 appeared on decentralized exchanges. The name raised serious concerns, as it could be interpreted as a reference to a Nazi salute.

Within just a few hours, the token's price skyrocketed by more than 3,880%, according to DEXScreener, and at the time of publication, its market capitalization had reached $2.7 million.

These actions sparked harsh criticism from public and human rights organizations. Well-known figures, including actor David Schwimmer and journalist Piers Morgan, publicly called for West's social media accounts to be blocked, condemning his actions as unacceptable.

In conclusion, Coinmooner reminds everyone that in the Web3 world, it is crucial to use advanced security measures to minimize risks and protect your finances. Always verify sources, avoid suspicious projects, and stay vigilant when choosing assets to invest in.

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