The Impact of Blockchain on the Automotive Industry: A Web3 Overview
In the modern world, the largest corporations operating in various industries are increasingly turning to technologies related to the Web3industry. They are implementing these solutions into their operations for very different reasons — from marketingstrategies to fundamental changes in business models.
Some companies use Web3purely as a way to attract attention, creating buzz and sparking consumer interest. For others, these technologies become a powerful innovation tool, opening up new opportunities for the development of their industry. They view Web3 as an important step toward technological progress and are ready to integrate it into their products and services.
In today’s article, our Coinmooner team wants to take a closer look at leading automotive brands that have, to varying degrees, adopted Web3technologies. We will explore how they are using these innovations, their goals, and what prospects this opens up for the automotive industry as a whole.
MERCEDES-BENZ
The first company Coinmooner wants to discuss in today’s news article is Mercedes-Benz. It is one of the largest car manufacturers in the world, founded in 1926 after the merger of Benz & Cie and Daimler-Motoren-Gesellschaft. The founders are considered Karl Benz and Gottlieb Daimler, who were behind the creation of the first internal combustion engine car. The company’s headquarters is in Stuttgart, Germany, and the brand is known for its innovations in automotive engineering, premium design, and technology.
In recent years, Mercedes-Benz has been actively integrating Web3 technologies into its business, exploring the potential of blockchain, NFTs, and decentralized solutions. One of the first steps in this direction was collaborating with the Polygon platform to create a decentralized data marketplace, allowing safe and transparent data exchange between companies. This is especially important for the automotive industry, where data exchange between suppliers, manufacturers, and dealers plays a key role.
Mercedes-Benz has also launched several NFT projects. In 2022, the company released the "Maschine" collection in collaboration with artists, creating digital artwork inspired by the design of their cars. In 2023, Mercedes-Benz NXT introduced a series of NFTs called "The Technology Era," reflecting the company’s achievements in digital innovations since the early 2000s. These are not just collectible items but part of a new ecosystem aimed at engaging with the brand’s fans through Web3.
Additionally, Mercedes-Benz uses blockchain to optimize logistics processes and verify the authenticity of car parts. This reduces the risk of counterfeiting and increases customer trust in the brand. Overall, the company is committed to integrating advanced digital technologies into its business, maintaining leadership in innovation, and adapting to the new digital economy.
LAMBORGHINI
The following company Coinmooner wants to discuss is Automobili LamborghiniS.p.A. — an Italian manufacturer of luxury sports cars and SUVs, founded in 1963 by entrepreneur Ferruccio Lamborghini. The company's headquarters is located in Sant'Agata Bolognese, Italy. Initially, Lamborghini aimed to create refined grand tourers, competing with brands like Ferrari. The first production car, the 350 GT, was released in the mid-1960s, and the 1966 Miura model, with its mid-engine layout, became iconic in the history of sports cars. Today, Lamborghini produces models such as the Huracán, Urus, and Revuelto.
In 2024, Lamborghini announced the launch of the Fast ForWorld platform in partnership with Animoca Brands and Motorverse. This immersive platform, set to launch on November 7, 2024, aims to revolutionize fan and customer interaction with the brand using blockchain technologies, integrating digital and physical ecosystems.
Fast ForWorld will feature digital collectible cars compatible with games like Torque Drift 2, REVV Racing, and Motorverse Hub. These collectibles are dedicated to Lamborghini’s iconic supercars, allowing users to buy, sell, and race these digital assets in an interconnected virtual environment. The central element of the platform is the digital Lamborghini Revuelto supercar, which serves as the main gateway into the Fast ForWorld ecosystem. By acquiring the Revuelto, users will receive a Fast ForWorld Genesis Capsule, unlocking exclusive benefits within and beyond the platform.
The platform will also include a 3D wallet to store digital assets, enabling users to interact with their cars and use various features offered by the platform. This combination of physical and digital experiences marks a new era of brand interaction for Lamborghini fans and car enthusiasts. Using blockchain, Fast ForWorld aims to bridge the gap between gaming, loyalty programs, and real-world experiences, paving the way for future developments in the automotive metaverse.
ROLLS-ROYCE
The last company Coinmooner wants to discuss in this article is Rolls-Royce Motor Cars. Founded in 1998 as a subsidiary of BMW AG, Rolls-Royce is a British luxury car manufacturer known for its high-quality cars, such as the Phantom, Ghost, Cullinan, and Spectre. The company’s headquarters are in Goodwood, West Sussex, United Kingdom.
Rolls-Royce has been actively exploring the possibilities of integrating Web3 technologies into its business in recent years. In 2022, the company, in collaboration with artist Sasha Jafri, introduced an NFT collection called "Six Elements," consisting of six unique hand-painted Phantom Extended Series II cars. This collection is inspired by Jafri’s painting "The Journey of Humanity" and aims to raise funds for charitable organizations focused on education, healthcare, and sustainable development.
As part of this initiative, Rolls-Royce released an NFT called "Rolls-Royce, that keeps on giving," which includes six unique animated NFTs. The company stated that the owners of these NFTs are not restricted in their resale, and 20% of royalties from each sale will be donated to support selected charitable organizations.
Thus, Rolls-Royce is actively using Web3technologies to create unique digital assets and support charitable projects, combining traditional craftsmanship with innovative digital solutions.
Today, many car manufacturers and companies from various industries actively adopt Web3 technologies to solve different tasks and improve their business processes. These innovative technologies help companies optimize internal operations, improve customer interaction, and create new, more efficient business solutions. It is important to note that Web3 offers entirely new opportunities for growth and development, which is becoming clear through the adoption of decentralized applications, blockchain technologies, and other tools.
We, the Coinmooner team, will closely follow the development of the Web3 industry to inform our readers about all significant news and trends promptly. We understand how important each step is in this rapidly changing world of technology, and we want to be a reliable source of up-to-date information for you. Our goal is to talk about new projects and help you understand the most advanced technologies that could become the foundation for your business success or investments.
Additionally, we would like to remind you that in the Web3 space, it is essential to use the most modern and reliable security methods. Since blockchain technologies are still relatively new and continue to evolve, the issue of security in this industry is especially relevant. Reliable protection of your data, funds, and transactions is not just a recommendation but a necessity. Only in this way can you minimize risks and ensure the safety of your finances and assets.
