How AI is Driving Exciting Changes in Crypto Betting: A Summary from BitEdge
How AI is Driving Exciting Changes in Crypto Betting: A Summary from BitEdge
AI is bringing exciting innovations across the world of tech and crypto bettors can look forward to some exciting changes across this space. From real-time odds adjustments to instant updates on sports betting data including player injuries or team selections, AI-driven improvements are benefitting betting platform providers as well as bettors.
For casino players, AI is helping to create more personalised experiences to meet the individual preferences of every player. With AI-driven bonuses and promotions that are more relevant to a player’s favourite games and playing behaviours, online casino playing is becoming a more tailored gaming experience.
How AI Improvements are Enhancing the Crypto Betting Experience
AI technology is revolutionising the playing experience with a wide range of improvements such as:
Personalised Bonuses and Promotions
Crypto betting platforms are incorporating bonuses and promotions that are tailored specifically around the individual player’s gaming preferences. Instead of offering generic promotions for games that may not be of interest, bonuses that are genuinely valuable to each player, are increasing engagement and helping to develop loyalty and a better rewards system for loyal players.
You can see on many of the btc gambling sites, there are already some exclusive bonuses and promotions for crypto betting compared to the standard gambling sites. Now, with AI in the driving seat, crypto casino players can quickly find the best casino bonuses to use on the games that they like to play the most. For far too long, casinos have advertised generic bonuses like free spins on games that they are trying to promote, rather than offering bonuses that will give players free plays of their preferred games.
AI analytics enables crypto casinos to identify the games that are more relevant to players and then dynamic banners can be displayed on the platforms, featuring game bonuses that are personalised. As well as being relevant to the preferred games, bonuses can be more accurately aligned to suit the typical wagering habits such as bet sizes.
For the players, they benefit from genuinely useful bonuses and promotions, while the casinos are more likely to retain players by offering customised promotions.
Game Recommendations
With online casinos often hosting thousands of game options, it can be overwhelming for players to find the games that they are interested in playing. Some casinos have good search functionalities if players know the name of the game they are looking for, or categories to look through but AI can provide recommendations based on similar games they have enjoyed playing.
This can significantly reduce the amount of time it takes players to find games of interest, as many players will become frustrated if they have to scroll through pages and pages of games and try out different ones to find the ones they like. AI analyses data like favourite genres and how long they like to play for, to find games that match the requirements. A carousel with “Games Recommended for You” will display the games that players are more likely to enjoy playing by identifying similar preferences based on their playing history.
Improved Security
Many players choosing to play crypto casinos do so because it offers a higher level of security compared to traditional online casinos where bank transactions are made and payment details are stored. AI technology further enhances platform security and protects players from cyber threats such as hacking.
AI-powered algorithms enable betting platform providers to automatically monitor suspicious activity, and identify unusual betting patterns that could be a sign of fraud. Any suspicious activity is instantly flagged for investigation.
Enhanced Customer Support
The quality of customer support provided by online casino operators can vary significantly, with some having limited resources to respond to queries, impacting the customer experience. If players have a problem when using a betting platform, using AI-powered chatbots can reduce the workload of the human customer support team and the function also provides 24/7 support.
As online casinos are available at all times of the day and night, customer support is required outside of office hours, and advanced AI chatbots can help to resolve issues by pointing players to help guides and answering questions.
AI Chatbots can also help with improving player engagement. For example, chatbots can be set up to provide game recommendations or to remind players of promotions that they may not have seen.
Drives Responsible Gaming
Online gaming regulations include requirements for betting platform operators to protect players by promoting responsible gambling. AI is used for monitoring betting behaviours that could signal risky betting habits. For example, an unusually high deposit amount can be flagged and this triggers a reminder to the player about responsible gambling and signposts them to resources where they can find support services.
iGaming regulations also require operators to allow players to set responsible betting limits, which can be suggested with AI tools. For example, a pop up box can be displayed to suggest setting a certain wagering limit, loss limit or session time limit. The reminders can be tailored around the player’s own betting patterns, rather than a generic set of reminders that players are more likely to ignore.
AI can also be used to introduce “cooling off periods”, for example, if a player starts betting at unusual times or there is a spike in betting volume, a cooling off period may be applied so that the player can take a break and come back at a later time. If a player has an unusually long playing session, an AI generated prompt such as “You have been playing for X hours, do you want to take a break?” can provide more awareness if they have lost track of time.
In terms of evidencing compliance with regulations related to responsible gaming and other legislation, AI can automate reports to provide proof of measures taken to meet compliance requirements. The reports can be used by operators to prove to regulatory bodies that they are monitoring risky betting behaviours and taking effective actions.
Smarter Game Development
Another area that AI is improving is game development, by using data and insights to design gaming experiences based on the features and types of games that are most popular. The testing processes for game development can also be supported by AI, with bots simulating game play to detect any bugs or identify any loopholes. This can significantly speed up the testing process compared to using human testers only.
AI can help identify trends in the latest player behaviours and preferences to bring new games to market while they are in demand. Popular themes and features can be quickly incorporated into game design, increasing the success of game launches.
Localisation
For betting sites that are available across different regions, AI supports localisation such as allowing users to select their preferred language and to change the currency depending on the region the player is based. AI-powered localisation allows operators to reach new markets and provide a consistent experience for all players.
These are a few examples of the improvements that AI is driving across the crypto betting landscape but AI is evolving at a rapid pace and we can expect many more AI-powered enhancements for the benefit of both players and operators.
