Fellaz

Technology Behind Fellaz
Fellaz (FLZ) is a multi-chain Web3 entertainment ecosystem designed to empower the next wave of decentralized content creation, distribution, and fan interaction. At its core lies a multi-chain blockchain architecture that connects across different networks, maximizing scalability, security, and interoperability. This foundation supports high transaction throughput and smooth cross-chain operations, enabling a truly global and seamless Web3 experience.

A standout feature of Fellaz is its metaverse-native content studio, which allows creators to craft immersive digital experiences within a virtual universe. This integration fosters richer fan engagement by blending physical and digital interactions innovatively.

Fellaz also provides a powerful NFT infrastructure, enabling creators to tokenize assets like music, videos, and virtual goods. These NFTs serve both as digital ownership certificates and as monetization tools, unlocking fresh revenue streams and unique collectibles for fans.

Built on decentralized fandom community infrastructure, Fellaz eliminates dependence on centralized platforms. Fans can directly engage with creators, participate in governance, and contribute transparently and securely—powered by blockchain immutability and smart contracts.

Crucially, Fellaz benefits from the operational strength of Innocus Global Group and its partners, whose expertise spans AI engagement, real-time commerce, blockchain infrastructure, and physical activations. This backing equips Fellaz to deliver a comprehensive entertainment stack, scale rapidly, and continuously evolve alongside industry innovations.

The platform’s flexible partnership model allows customization based on strategic fit, ensuring inclusivity and adaptability for various collaborators.

Together, through advanced blockchain tech, immersive digital content, NFT monetization, decentralized fan ecosystems, and global strategic support, Fellaz forms a holistic framework for the future of Web3 entertainment.
Real-World Applications of Fellaz

Talent Development & Virtual IP Ecosystem
Fellaz partners with leading talent incubators and production studios—such as Asia Nexus Entertainment (ANE) in Tokyo and RTST, the label led by Blackpink’s producer—to develop real-world artists and IPs. This alliance ensures professional artist training, music production, and global market reach, bridging traditional entertainment with new digital engagement.

On the virtual side, Fellaz pioneers AI-powered virtual IPs, creating avatars and storytelling experiences across music, gaming, metaverse, and interactive formats. Fans can engage deeply with these digital idols via AI chat, unlocking novel monetization methods and expanding digital fandom’s boundaries. Fellaz ensures both physical and virtual IPs flourish across multiple platforms, offering creators and fans unprecedented interaction.

Hybrid Production & Immersive Entertainment
Fellaz is innovating live entertainment by incorporating AI-driven interactivity, virtual idol performances, and immersive digital effects into concerts and events. Real-time audience participation and AI-enhanced visuals blend physical and virtual elements to deliver next-gen hybrid experiences for attendees both onsite and online.

From large-scale festivals to intimate boutique shows, Fellaz expands its production footprint with partners like Ultra Music Festival and Mokster Film, supporting diverse formats including Web3-enhanced live streaming. This enables global scaling while retaining ties to traditional event production and distribution.

Creator-Fan Economy & Fandom Ecosystem
Fellaz redefines fan engagement with tokenized participation and decentralized governance. Fans influence creative and commercial choices—from merchandise to exclusive content—via stake-based voting models, fostering a participatory economy rather than passive consumption.

The platform nurtures a creator-centric marketplace where fans co-design and co-own exclusive collectibles, driven by community input and data insights. These offerings range from customized memorabilia to limited-edition goods, creating immersive, personalized experiences that unite digital and physical fandom.

Tokenized Commerce & Physical Asset Integration
Fellaz introduces a fan-powered production model, enabling supporters to pledge for limited-edition merchandise before manufacturing, reducing financial risk and ensuring demand-driven supply. Early backers receive exclusive perks like numbered editions and signed items.

Additionally, the ecosystem links physical collectibles with digital benefits, unlocking exclusive content and event access via tokenized ownership. Real-world venues and activations serve as branded touchpoints, blending physical and digital fan engagement.

Key Events & Milestones

Fellaz, headquartered in Singapore, is spearheading decentralized entertainment’s future by integrating blockchain, NFTs, and community-driven tools.

In 2023, Fellaz launched METAMIU, its inaugural virtual idol project blending blockchain, immersive storytelling, and AI personas—laying the foundation for Web3-powered entertainment.

That year, Fellaz powered NFT ticketing at Ultra Music Festival Abu Dhabi, produced the Rakuten NBA Halftime Show with artists like BoA, and supported youth-focused events like Tokyo Showdown Breakdance Duel—demonstrating its global and cultural reach.

In 2024, Fellaz expanded with Ultra Music Festival Bali and established Asia Nexus Entertainment in Tokyo, a joint venture dedicated to local-global entertainment ecosystems.

Early 2025 saw the debut of Peeksup, a fan-centric content platform empowering creators and audiences with blockchain-based monetization. Following that, Fellaz launched Playlist, a curated live performance series in Tokyo featuring prominent artists, emphasizing premium, artist-driven experiences.

Currently, Fellaz is developing a native Web3 streaming feature to give creators transparent control over content distribution and monetization secured by blockchain.

All these achievements are underpinned by Innocus Global Group’s strategic portfolio, providing unmatched expertise in blockchain, AI, production, and commerce.

Founders & Leadership

Fellaz originated as an initiative within Innocus Global Group to unite entertainment with Web3 innovation. Initially led by entrepreneur Bobby Bhatia, the project matured into a full-stack Web2-Web3 infrastructure platform serving creators, fans, and businesses.

In 2024, leadership transitioned to Ricky Ow, former President of WarnerMedia Entertainment Networks Asia, whose industry experience is accelerating Fellaz’s global growth. The core team—experts in blockchain, media, and technology—has remained intact, ensuring consistent vision and execution.

With this stable leadership and strategic backing, Fellaz continues to shape the decentralized entertainment landscape as a key part of the Innocus ecosystem.